MERGER planning has a great deal in common with those big premarriage discussions. In both cases, each side needs to be clear-eyed about the other’s strengths and weaknesses, to find areas where the partners can work together and other areas where they could each use some personal space.

Just as couples are supposed to talk about financial expectations, companies are expected to project spending needs and growth opportunities. And, of course, there should be a discussion about whether a name change will occur.

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